When the economy is uncertain, it’s a certainty that advertising is the first thing that most businesses cut. On one hand, it’s understandable–it’s technically “discretionary spending”. Many businesses function with almost no marketing budget at all. However, to sustain or even grow during tough economic times, advertising is one of the LAST things that should be sacrificed on the altar of fear. History has shown overwhelmingly that businesses that hold steady with their advertising–or even increase their efforts–during a downturn or recession experience growth, often significant growth.
As a company that provides various advertising services to our clients, we’re used to this phenomenon. We share the truth with everyone who is willing to listen: “Hold steady. Ride this out. If you’re in position to increase your spend, this could be the opportunity to propel your business past your competitors.” Unfortunately, natural human fear is often the victor in these psychological battles.
Take a look at the testimonial from Corporate VP of Marketing for Mungo Homes, Kim O’Quinn. Mungo is a textbook example of the incredible growth that can come from being among the chosen few who seize the growth opportunities in front of them during difficult economic times. Mungo skyrocketed during the recession of 2008 while their competitors watched from the sidelines. At Genesis Studios, we understand the challenges, we understand budgets (and tightened budgets), and we understand your fear, but we also know the growth you can achieve. We’re not here to pressure you. We’re here to help. Contact us today to let us help you see a path forward for your marketing when everyone else is holding back.
